However tempting it is to start building your next presentation narratively from the beginning of the story, after all, this is what everybody is doing, I would challenge you to try starting with the end in mind. Should you choose to start from the end, you will find it easier to write up your content, save a lot of time and be assured that you will ace the conclusion. Here is how to do this:
First, the final destination of this presentation:
Ask yourself the following questions: (1) What do I want my audience to think? (2) What do I want my audience members to feel? And (3) What do I want my listeners to do? The answers to these questions are the subject matter of your last slide and your concluding remarks. Here are three examples: (1) I want them to think that our proposal will save them time and money (2) I want them to be reassured that our consultants will always be listening to their concerns and have their best interests at heart, and (3) I want them to update their cybersecurity tools to protect their organization against outside threats. In all three cases, there is a clear benefit to gain from what you propose. Make sure your audience members see what they may gain (or loose).
Next, build the supporting arguments:
What evidence will I share to support my recommendation? The answers to this question will help you build the core of the presentation. Three examples: (1) What are measurable indicators that will save them time and money? (2) What have we implemented to respond faster and more effectively to our clients’ needs, how have we responded in the past and with what results? (3) How would the minimal time and money invested in updating their systems compare to the magnitude of resources required to get their computer systems back to normal after a cyberattack?
Lastly, the hook:
Head back one last time and write down the reasons that made this presentation necessary: This will be done in two steps (1) What is the inherent need for this presentation or nature of the problem, and (2) What is the importance or relevance to your audience? These will be your opening remarks.
Now, deliver the hook, supporting arguments and final remarks in that order.