Here are 7 guidelines:
Voici un aide-mémoire de 7 directives à suivre lors de ces annonces en public.
1. Now.
You need to gain the trust of your listeners by taking the lead and demonstrating your knowledge of the facts, even if you lack all the details. Don't postpone this conversation.
Ne tardez pas. Ne remettez pas cette tâche à plus tard.
2. Calm
Be aware of your emotional state and reflect the seriousness of the situation. Avoid using a directive or harsh tone – you may come across as unempathetic or closed to discussion. Refrain from downplaying the gravity of the situation. Be the quiet version of yourself in front of your listeners.
Soyez la version calme de vous-même devant vos auditeurs.
3. Responsible
There is no point in shirking responsibility or looking for a scapegoat. This will undermine trust. Step up to the facts. Accept responsibility for the situation.
Acceptez la responsabilité de la situation.
4. Precise
Sweeping the bad news under a pile of information, PowerPoint slides or charts could give the impression that you are trying to hide the truth. Be precise and concise.
Soyez précis et concis.
5. Respect
Pay attention to the emotional reactions of the audience. While some will appear to be withdrawn and aloof, others will show impatience or anger. Be mindful not to judge their reactions. Show empathy, tell them that their reactions are normal.
Faites preuve d’empathie, dites-leur que leurs réactions sont normales et gardez-vous de juger celles-ci.
6. Proactive
Tell them what they can count on. What will be the changes? What are the implications? What are your commitments? Tell them what you're going to do.
Dites-leur ce que vous allez faire.
7. Consistent.
Keep your promises and commitments. Do what you said you would do.
Faites ce que vous dites.
8. One last word. When there is a lack of clear, consistent communication, rumours and gossip often arise. Your preparation is the key to your success in communicating in difficult times.